SUMMARY:
Two decades of experience leading teams that create award-winning content for industry-leading organizations in music & culture, technology, social impact, wellness and lifestyle. Expertise in content strategy, copywriting, creative direction and brand storytelling that forge authentic relationships with diverse audiences.
SKILLS:
Talents
Content Strategy, Creative Direction, Copywriting, Branding & Identity, Content Partnerships, Editing, Podcasting, Journalism, Publishing, Information Architecture, Social Media, Product Marketing, Consumer Marketing, Content Management, Project Management, Budgets, Experiential, Documentary, Digital Video, Account Management, SEO
Technical
Adobe CS, Adobe Premier, Analytics, Asana, CMS, Google Docs, HTML, MS Office Suite, Squarespace, Wordpress
EXPERIENCE:
Head of Content & Creative Director @ Content Curious
Santa Monica, CA | 2015 - Present
Formulation and execution of brand communications strategy and guidelines for clients including Coachella, Sennheiser, Live Nation, MasterClass, Vans, Glide Foundation and Los Angeles County. Creative producer across multi-platform channels to maximize consumer awareness, engagement and develop long-term brand recognition. Mentor teams to create compelling content with authentic brand voices. Develop and lead client-facing presentations and workshops.
ACCOMPLISHMENTS
• Led marketing content initiatives for Coachella Festival, with 100M impressions and over one million tickets sold.
• Developed written and multimedia content for brands including Apple Music, Vice Media, Red Bull, Autodesk, Los Angeles County, Native Instruments and Beatport, earning over 5M engagements.
• Generated over $20M in capital investment and revenue via RFP responses and proposals for clients.
• Led brand and communications strategy for Sennheiser Sound Club, Glide Foundation and Reboot Ideas Festival.
Digital Marketing Manager @ Fame House
Berlin, DE | 2014 - 2015
Planned and executed digital marketing campaigns for music event brands and international recording artists. Led product teams to develop digital channels for multiple platforms. Collaborated with design teams to articulate the brand identity in Europe, North America and South America. Contracted vendors to fulfill creative needs.
ACCOMPLISHMENTS:
• Directed social media advertising for HYTE global events series to increase engagement, fan acquisition and sales KPIs, achieving 100,000 tickets sold and a 1200% increase in social media followers in under six months.
• Developed social media strategies to maximize organic reach for recording artists Chris Liebing and Loco Dice.
• Upgraded newsletter services and protocols, resulting in a 300% increase in open rate.
• Negotiated deals with online media and ticketing vendors to optimize ad placement and per ticket revenue, resulting in a 30% increase in ticketing income.
Editor-In-Chief @ Advanced Nutrients
Berlin, DE | 2011 – 2013
Helmed content marketing print publication and website, Rosebud Magazine, with an editorial focus on hydroponic growing, outdoor lifestyle, food safety, wellness and environmental sustainability. Collaborated with CMO to articulate marketing messages and maintain consistency across multiple platforms. Created workflows and protocols to maximize productivity for international team in multiple time zones. Developed and maintained editorial calendars for digital and print platforms. Represented the company at industry events in Amsterdam, Barcelona and Prague.
ACCOMPLISHMENTS:
• Secured interviews with celebrity subjects, including David Koechner (Anchorman), Rockmond Dunbar (Sons of Anarchy) and Dylan Ratigan (CNBC).
• Increased global market share for our parent company, Advanced Nutrients, by 10%.
• Reduced editorial costs by 50% while maintaining equivalent levels of content output.
• Launched digital publication that achieved 500K page views per month in the first six months.
• Nominated for Western Publishing Association “Maggie” Awards (2013).
Editor-In-Chief @ URB Magazine
Los Angeles, CA | 2003 - 2011
Piloted the editorial vision of industry-pioneering media brand committed to emerging music and culture. Managed global team of writers, photographers, illustrators and designers. Collaborated with in-house marketing agency The Rebel Organization to provide content and experiential marketing services to clients, including Apple, Toyota, Sauza, Microsoft and Asics. Established distribution and revenue opportunities on emerging digital media platforms.
ACCOMPLISHMENTS:
• Published the first national magazine covers of iconic artists Kanye West, Diplo, Janelle Monae and M.I.A.
• Launched the first content portal iteration of URB.com in 2006, earning over 300K in organic monthly traffic.
• Collaborated on RFP proposals resulting in $2M in sponsorship revenue.
• Earned awards in excellence and inclusivity, including Folio “Ozzie” Award (2006), Western Publishing Association “Maggie” Awards (2005-2008), GLAAD (Gay & Lesbian Alliance Against Defamation) Award (2007) and DeCapo Best Music Writing (2007/2008).
EDUCATION
B.A. Telecommunication @ Michigan State University
East Lansing, MI | 1993 - 1997
• Film Studies Cognate